Interview in person
Comment from participant
"For me, buying flowers is always connected to some special occasion. It's why I like this process. Unfortunately, sometimes there are problems with the design of the florist's web shops or applications. I cannot imagine I would buy something that needs to be designed by people who cannot make their app beautiful and user-friendly."
Many additional services
Minor bugs and issues on the web
No proper order system
No visual hierarcy
I picked up serif font for the headers to emphasize the theme of the brand
“Filled” cart icon represents that user added something
Search helps users easily find some composition.
I chose an 8-point grid with margins of 24, 32, and 64 pixels between the groups of elements.
To make the app look more elegant, I combined serif and sans serif fonts. The dark background helped to emphasize the flower photos and make the app more presentable.
The hard-shaped corners of the main elements, such as the navigation and tab bar menu, allowed me to keep consistent with the app's brand image as a luxury flower studio.
The results showed that users found Flower Garden more attractive in terms of UX and UI compared to the concurrent websites. However, one tester suggested that there is always room for improvement, such as adding more custom order tracking screens or more "chat" buttons during the process.
After gathering feedback, I made some changes, such as adding a chat button to the checkout screen. This enables users to easily contact the florist if they want to add special notes or ask questions.