The Czech Republic is one of the best-known tourist destinations in Europe due to its cultural attractions and the beauty of nature. However, some of this country's beautiful parts are not well reachable because it's far from the airports.
After several years of stagnation after the introduction of restrictions, the hotel business and the vacation rental industry are gradually recovering. The interest in travel is expected to grow in the next several years.
Brief about the competitor
Verbo is one of the most knowledgeable web platforms in this segment which offers the opportunity to rent a villa or apartment in different countries. The main benefit of this business is that it suggests a wide variety of properties.
Airbnb support took two days to reply to an urgent situation. No matter what happens in the nightmare situation with your host, even if you are right, Airbnb is on the host side.
I had my reservations canceled a few times at the last minute - and AirBnB could do nothing. It's always a gamble to lease anything with Airbnb too.
Brief about the competitor
Airbnb is the first company that comes to mind when we think about renting a flat or house. With their exceptional UX and UI design, Airbnb has earned the loyalty of a majority of users.
We turned up at our villa, and the code didn’t work. We called the owner, and he hung up, leaving us waiting outside for an hour with two little children.
I sent a complaint about the apartment I was staying in. No reply. Posted a review about faults in the apartment, and it wasn’t posted. Would not book with VRBO again.
What is the most important for you when renting a villa using services such as Airbnb, Vrbo, etc.?
I always try to make everything arranged before the trip. I do not have so many vacations, and every day for me is precious. I wouldn’t like to spend my vacation in worry.
The most important thing is that I will have support throughout planning my vacation. It would be great if I could order the transfer there too.
Accent, secondary, card gradient, text color, background
I validated my prototype with four users. Each had a task to complete the reservation via the desktop version website. I wanted to be sure that the user understood the primary flow and that there were no mistakes that may interrupt him.
The usability study was conducted in the study room where I met each participant. Each of them had the same task and was asked the same questions. After the session, we discussed the overall improvement opportunities.
All users succeed in completing the tasks without any problems. One of the users opened the southeast region description and got to the catalog from this overlay. Two users told me that it would be great to consider more payment opportunities in the future, such as Paypal and Binance.
Based on the results of my research and usability testing, I believe this project has potential for further development in the future.
I believe that my small user and market studies helped emphasize that people lack support in their journey and want a more personalized experience.
Furthermore, the design process of this project was great fun. I learned about responsive design even more and tried to maintain consistency on the phones as on the laptop screens.